Week # 13

Review the FaceBook analytics on the top of your business page in the Admin Panel.  Click on Insights to find more information. Review all the content and write a blog about what has changed this week in your FaceBook analytics.

I had some pretty good changes this week mostly in part because I was under the 30 likes and sent out a message to family and friends to like my page to get me to 30. I actually was able to get to 41 and I think more are still coming in.

I haven't really had to many changes because I haven't promoted any true activity with the page. My client is not quite fully in business yet so it's a little hard to post without her involvement. 

I've blogged a little about what I learned in going through Facebook analytics.

Facebook provides a tour to help with the explanation of how to work analytics. You can watch a video or scroll through the tour on page at a time.


Analytics shows you how many new likes you had in the week and whether or not they are organic (friends, family etc) or if they are from paid advertising. It also shows the number is unlikes and what you actually net.

When you drag and pull on the graph it shows the entire graph in a different way to be able to view the percentage in a bar graph. This graphs shows uncategorized mobile likes which is showing 50%, personal page likes showing 25% and search likes also at 25%.

I like the that you can tab through analytics (likes, reach, visits, posts and people) to check and see what is going on. I particularly like the Posts tab. It brings up all the posts coming through the site with the amount of views and responses. I think this is a good way to understand what is working and what isn't. It's important to know when changes are necessary. I'll be more interested in this platform when I truly have the time to promote the page. It seems to have a lot to offer to help gauge success or failure with your page.

Notifications allows you to see information that has come in and who is sending it. It breaks it down by the date and shows you the time it came in. 

You can look at all your scheduled posts, published posts and drafts. This makes it much easier to look for older posts or messages coming in from certain posts.

I will most certainly be using this because I actually just landed my first paying gig to build, manage and monitor someone's Facebook page! I'm a little nervous about it but I always like to jump and get my feet wet as soon as possible so...her I go! Both feet!