Week # 13

After reading the lecture and text book assignment, visit the Google analytics for business page and pick out which features you think would be the most beneficial to your business to check regularly and why, then write a blog post with this information. 

Immediately I was confused when I went onto Google analytics. It takes a little time to figure out exactly what's going on. In reviewing the sections I first was drawn to Overview. It shows referrals, social traffic and active pages. In addition it times the views as they come in. You know how many you're getting in what time by minutes and seconds. I like that. It also shows the locations. 

The demographics page is important so that you can understand more about who your users are. This could really help with your marketing campaign.

I also like the benchmarking section. It show the percentages of the channels for reaching your site such as an organic search paid search or social media. This can certainly let you know what area is working better for you.  

There is so much involved in reviewing this site. I see there is a page for goal setting and email scheduling as well as alerts. It's a little overwhelming. I'll have to take the time when school is out and really search through to see what everything means.

I'm definitely going to need to know this if I plan to set up clients with a great marketing plan to be able to track for them.  Once I have Mary's site built I can start putting this information to work for her. It's not really feasible with only having social media set up.