Twitter's settings are located under the setting drop down menu in the top right hand corner. They ask a series of question's to get your ad set up. Twitter is set up to have you "pay per click". It's based a bidding on the amount for your "pay per click". The more you bid, the more your ad runs.
With that in mind, what sort of advertising could your business use, and how often should you use ads?
Explain the different kinds of FaceBook advertising is available and which ones you might try for your business. Be sure to include your reasoning behind your choice, timing and budget you feel would have the most impact and generate the best results.
I'm a little unsure about ad placement but it seems that if the campaigns that are sent out are hitting the right market, it would probably be a good idea to set a budget, at the very least, to allow people to get familiar with your name so when the time comes (like in Mary's case, tax season) potential clients will refer back to your ads and maybe a higher budget could be implemented in those times.
I would probably set my budget low each month from May until January and then run a more aggressive campaign February through April 15th.
Facebook has a few options for placing ads. You can promote your Facebook page or website. You can use images or video. You can create an event or offer an app. Just to name a few ways.
I believe Mary would do well in creating an event. Something to get potential clients involved in. Also promoting conversations to get directly involved with people would help her as well. Since she isn't selling a product, she needs to be creative in getting to know people that potentially could use her service. I believe different forms of networking (through twitter?) would increase her chances of increasing awareness.
One thing I know from experience from my day spa is that you have to expect to lose money for about 60-90 days. It takes that long for people to start taking action. I think that is where a lot of businesses fail. They don't realize how long it takes to see the ROI.
The ads I created below would be ads to familiarize potential clients with who I am.
Hi Cheryl!
ReplyDeleteI like that all your ads had some type of call to action. That seems to be a good idea if you are going to take the time to make this one ad stick out in the first place, it might as well have something good attached to it! I like where you're going with this!
Hey Cheryl,
ReplyDeleteI think many of the Facebook ads would be great for you business! For example, the Domain Ad would direct users/traffic to your main website. Another good ad would be the Page Like Ad. With this ad, you can also direct users/traffic to your Facebook page and generate more likes. Finally, the Offer Ad could also work for your business. Maybe provide a discount for users who book with you within a certain timeframe or refer someone to your business.