Week # 12

What four additional online marketing tools do you believe could be important to the growth of your business? 

How could you integrate them into your current strategy?

If you choose to create a new account in GooglePlus, or create a location on a Google map, post the information on the Discussion Board.

1. If I were to add four additional tools of marketing, the first on my list would be Yelp. As I described in one of my first blogs in this class, Yelp was one of the biggest assets for my business. It seems that most people these days use Yelp to determine where they are going to shop or hire someone to do job for them. I even use Yelp to choose my physicians. The key is to always respond to the post whether it is a good one or a "not so good" review. A bad one can be turned around with the right response.

2. Google plus seems like a great way to get to know different groups of people by creating different circles. The more people you network with, the better chance you have of increasing your bottom line. To be able to join groups of people that have common business interests could lead to some promising interactions. Using the skype would build trust as well. Anytime you can be face to face with people you have a better chance of developing relationships. I found in my business the more I developed relationships with my clients, the more business they wanted to do with me.

3. Google Maps is the third one I would use. Many of my clients found me there. When you claim your business on Google Maps, you tend to climb higher on the search engine. At least that was what I experienced.

4. Linked in would be my fourth choice. It's a great way to reach the masses. They seem to circulate other members through for everyone to see that has some sort of connection. I  never really put it to work in my business the way I should have but wasn't sure what to do with it. This time around and for Mary's marketing Linked in with certainly be in the list.

To integrate them into the current strategy could work with the exception of yelp. You need to have clients before you can use this platform. Link in would work for Mary so she could start getting an idea of who is in her area that are also promoting themselves. Other business people certainly need bookkeepers. This could be a good arena for her. Google maps may be a little difficult since she currently works from home. Google plus seems to be a must so that she can get to know all the available circles of people that could benefit her.