Week # 10

Blog Post: After reading the lecture and text book assignment, write a blog post in response to this assignment:  Newsletters can be sent weekly, monthly, quarterly, or even twice a year for certain businesses. With that in mind, what information could your business use for a newsletter, and how often would you send one? Write a list of content ideas you think your customers would enjoy seeing and why. 

I've used Constant Contact in the past for a business I owned for 7 years. It was a great company to work with and the emails were very easy and fun to create. It was only $35.00 a month and I could send out close to 2000 emails. Following the Analytics was easy as well.

My clients always seemed to enjoy my emails and it was a great way to stay in touch and, to let them know what my special deals were. I even used the email to run a campaign to raise money for a new machine for the spa. I had a great response (gave away a killer deal to those that participated) and had my new machine with a couple of weeks.


A news letter for Mary's business would be set up as an informational for clients. As a bookkeeper she isn't really selling anything except her services so she would need to keep clients interested by providing helpful information on things like how to stay organized or dealing with the IRS.

I would imagine that she would send a news letter once a month and possibly more when tax season comes closer. To encourage clients to stay organized to make it easier to do their taxes, she could have a pod cast every couple of months with tips and ideas.

A list of content could include some of the following:

1.Ways to cut bookkeeping costs
This is obvious as to way someone would want to read it. We all want to save money. Especially when it comes to spending money on items that are a necessity instead of a luxury. I hated paying for this service when I had my business, but it had to be done.

2.How to keep the IRS off your back
I know that in the small business I had it seemed the IRS was always present in my life. It would have been nice to get free advice from someone I trusted on how to improve my records to prevent certain things from occurring that were out of my control after the fact.


3.Free resources to help you get organized
Using resources for making your life easier is always great thing to have. This is especially nice if you or a new business owner for the first time.

1.What you need to know about financial statements
This is a great topic for investors. Knowing how to work with numbers in a company's financial statements is an essential skill for stock investors. The meaningful interpretation and analysis of balance sheet's, income for cash flow statements to discern a company's investment qualities is the basis for smart investment choices.

Comments made to:

Miranda Carlton 
Donald Steier
Alberto Sandoval 
Patrica Tirona
Marilyn King