Getting personal on your blog really depends on your type of business. If you run a business for self improvement, you may want to share some personal stories about your life to gain the trust of your client, letting them know your experience. If you own a day spa or are an attorney, keeping your personal business to yourself is most likely to your benefit. Most people don't want to hear about your "stuff". Rather they want to have a positive experience and just know that you are indeed a professional. It can become less professional when personal is added.
Letting people know a little more about your personality can b a good thing to allow clients to feel more comfortable with you being human but I think there is a fine line. I wouldn't expose trouble in my family or certain things of my past but I would talk about things I like to do or subjects I'm passionate about.
Cheryl,
ReplyDeleteGood points. I agree. It depends upon your business, and how comfortable the blogger is in putting a personal spin on their posts. I like what you said about not discussing personal problems, but finding a common ground with the reader in things you like to do or things you are passionate about. I think a lot of social media is about people wanting to connect at some level, and those are slam dunk topics of "conversation".
Hi Cheryl,
ReplyDeleteI agree that you want to be able to build a kind of relationship with your customers that makes them feel comfortable and able to trust you. Having that type of relationship with them helps to build a connection with those your company is attempting to reach, and allows you the opportunity to show why they should choose you to do business with. By choosing to present information with a personality that best fits your business, I agree that unneccesary family or other such situations, need not be expressed if they have nothing to do with the business.
Hi Cheryl,
ReplyDeleteI also agree. Getting personal does depend on the type of business, and not all of them require something like that. I think it is important to always maintain a level of integrity now matter what online platform. I would never post anything personal on Facebook even though it's private and I have only a small circle of friends. I think I might be doing things the old way still with that type of stuff. Thanks for the great post!