In searching for businesses similar to Mary's bookkeeping, I have found that the majority of this type of business does not use social media. I looked at 25 + bookkeeping services and I stopped looking as soon as I found 3 that had any type of social media. I had to resort to New York City to find some users.
I couldn't find one with Pinterest. The 3 below all have Facebook and Marks Book Keeping has Google+. His link to Google+ is really pretty good. He has used it well with great images and numerous postings. I could definitely see doing the same thing for Mary. I am so surprised at the small amount of social media in this industry. I wonder if that means I have a great opportunity to market these people or, it just hasn't paid off for anybody.
I believe Mary's business will do well with Facebook, Google+ LinkedIn and Yelp. I'm not sure what else would be important for her.
The YouTube link didn't work. I went to the site to try and figure out how to put Mary on there. I failed to figure it out. Most of what I was trying to do for Mary wouldn't work because to defaulted to my personal Facebook page.
http://www.ht2cpa.com/
http://www.marksbookkeeping.com/
http://hy-cpa.com/
Hi Cheryl!
ReplyDeleteI can see where you are coming from as far as visual platforms not being the best for bookkeeping! I was struggling with which site to sign up for to promote my business too for similar reasons (it's the Idyllwild Abatement Co). I need to find the balance of getting the name out there, but finding my personal comfort level of online privacy. I won't do YouTube videos or anything like that. I chose Tumblr because it offers a variety of different ways to market to people, including a blog, photos, and videos! So you wouldn't be stuck with just having to come up with picture posts or video posts.
Thank you Maranda. Yeah, this has been a struggle for me for sure.
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