Week # 4 - Defining a Target Market

I'm choosing to represent my dear friend Mary Bentley to create her social media. She has over 25 years experience as a tax preparer and bookkeeper.  She has yet to market herself for her business. She has no website or social media platforms. She is ready to go to the next level to become self employed in her field.

I will be Mary's webmaster (first I have to build her site!) as well as attending to her social media promotions for the duration of class as well as after I complete the course. I'm anxious to see if I can make this happen for her. I would like to master my abilities in social media so that I can start my own side business attending to the social media of a few businesses.  I think this will be a good start for my portfolio if I can succeed in growing Mary's client base.

Mary Bentley and Associates

Target Market:  Individuals, New Businesses, Corporations, Partnerships and Sole proprietors
Age Range: 30-65
Income Range: $45,000.00 +
Gender: Non-specific
Geographic Area: High Desert Community, Victorville, Hesperia, Apple Valley, Adelanto, Phelan and Lucerne Valley.
Specialties: Quick Books, payroll, professional audits, and the setting up of books.
Location: In office or mobile.

Mary's business is broken down by the time of year.

Individuals: January - April 15th
Businesses: January - December