Saturday, March 7, 2015
Week # 5 Facebook/Reach and Post Engagement
I did an internet search for the meaning of both terms and a site called pagemodo.com came up. The first definition of "post reach" is when users scrolling through posts, organically or viral post (shared posts) and hitting like. "Post engagement" is when someone actually interacts with you on your post or shares your post on their page.
It's important to understand each meaning because while it's nice for the acknowledgement of the likes, it's more important to receive feedback on your post to know how people feel about what you're doing. That way you can either keep doing what your doing or make necessary adjustments to receive the feed back you're looking for.
I looked at Facebook insights from my old page of Chrysalis Spa (closed in 2013) and reviewed the data that was listed. It shows how many likes you have received and the % that came in for the last week. It also shows the post reach and engagement in terms of % from the last week. It lists the comments and the number of shares as well.
You can go through the post comments review what clients are talking about. This will enable you to make the necessary adjustments to what you're doing with the page to ensure a positive result. It also gives you the ability to purchase advertising if desired. Pay per click is what is offered.
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Nice to see the definitions put a little differently than from my source (FB Help).
ReplyDeleteYour focus on "interacting" is a nice way to look at the FB post engagement, too. How do you feel about responding to comments? Do you try to respond, even when the comment isn't a question, just a statement?
Well, I suppose it depends on the statement. I do try and participate in comments as much as I can. I especially try and answer questions. In learning as much as I can about FB, I would like to be able to handle other peoples accounts for them so I suppose It would benefit me greatly to get used to it, and good at it. What about you?
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